BrainTap Marketing Website, branding, web design + development

In the midst of transitioning away from a B2B model towards a B2C market strategy, BrainTap needed a visual facelift that signified the expansion and next step for their company. However, they were not ready to commit to a whole new brand that would cause their current stock of branded physical products to become obsolete. Keeping this in mind, we were able to tweak the existing BrainTap brand just enough to give their current colors a sense of purpose. We used these existing colors and paired them with new gradients and other patterns and motifs that allowed us to breathe new life and inspiration into the BrainTap brand. This new life extended across the entire spectrum of the BrainTap brand, including their marketing website, packaging, expo booth displays, various marketing materials, and their entirely new native mobile application.