Pathos Ethos, branding, web design + development

In the midst of a period of rapid expansion, Pathos Ethos needed an updated look that spoke to their roots while also feeling fun and fresh. The company, formerly a product and innovation studio, was officially making the move to become an ecosystem of three distinct offerings existing under one parent brand: Labs, Ventures, and Studio. The resulting brand refresh and website system enabled Pathos Ethos to seamlessly step foot into these worlds, generating interest from new prospective customers without alienating any of their current clients.