Radiant Surgical Specialists of North Texas, branding, web design + development

Sarah Kim, MD, MPH, is a general surgeon specializing in trauma surgery and minimally invasive robotic surgical techniques. For her new endeavor as a referral-based surgeon, she needed a brand that would capture the sense of optimism that she strives to give her patients: the hope of a better life and the ability to feel better faster. She required a logo that was flexible enough to exist in many different sizes and spaces while also remaining recognizable to her patients to instill a sense of professionalism and stability. Radiant Surgical Specialists offered a unique challenge to create a brand that was fun yet professional, hopeful yet serious, and technical yet accessible.