Plum Co-Ownership, brand style guide, web design + development, product strategy + design

When our team first spoke to Plum, we were drawn in by their mission to make owning your own piece of the American Dream more attainable than ever. Plum makes it easy to buy a vacation home by streamlining and helping users across the entire home buying process (from forming compatible co-ownership groups, finding the right house, meeting with the realtor, and beyond). Plum came to us as not much more than a logo and a business concept. From there, we created a style guide to function as a ready-made brand that helped to rapidly accelerate the company’s go-to-market timeline. We also designed and developed a marketing website that enabled Plum to enter the market and begin establishing rapport with potential homeowners. Our team supported the entrepreneurs through the entire process, from strategy sessions and product wireframes to high-fidelity designs and website launch.