El Futuro, branding

Designed under the creative collaboration of Alex Quinonez

This rebrand was for a nonprofit outpatient clinic located in Durham, NC that seeks to provide comprehensive mental health services for Latinx families and break the stigma surrounding mental health. The goal was to create a brand that celebrates a community of healing and hope, with a look that is as vibrant and energetic as the El Futuro community. Inspiration for the logo was drawn from Latinx color palettes commonly seen in architecture, murals, pottery, and urban art, as well as a desire to embody the positivity and growth that El Futuro brings to the lives of their clients.